Taking Photos Makes Your Favorite Activities Less Enjoyable, Per Professor鈥檚 Research
The pictures show that Gia Nardini was there, in Florida, enjoying a visit to an exotic animal rescue facility. She can look back at dozens of snapshots of adorable ex-pets for proof.
But when she hopped in the car to head home, her memories were already fuzzy and her feelings anything but warm.
鈥淚 left feeling like I was there, but I was really not there,鈥 says an assistant professor of marketing at the 黑料门鈥檚 鈥淢y presence was there, but the rest of me was gone.鈥
She called her advisor at the University of Florida, where she was earning a PhD in marketing. 鈥淧eople get so caught up in taking pictures,鈥 she told him,听鈥渁nd all of a sudden you鈥檙e not focused on what鈥檚 actually happening, you鈥檙e focused on some future experience of having these pictures.鈥
Her time at the animal facility sparked what would become Nardini鈥檚 research, which shows she鈥檚 far from the only one feeling detached and unsatisfied these days. Her latest article examines how and when taking pictures undermines personal enjoyment.
鈥淲ith the advent of smartphones and digital cameras,鈥 Nardini and her team write, 鈥減hoto taking has become much more convenient such that it is now common practice to take pictures at virtually any occasion 鈥 important or not.听Pictures may even be changing the occasions themselves: For some people,听vacations are transforming from an occasion to get away and relax to an opportunity to capture the best-looking moments on camera.鈥澨
Previous studies have shown that while most people don鈥檛 think their cameras and phones will have a negative impact, many of them relay feelings of isolation at a child鈥檚 birthday, school play or concert because of an inability to separate from the screen.
But the issue of the photo-taking phenomenon isn鈥檛 necessarily black and white. Nardini鈥檚 team discovered that the type of experience a person photographs has a lot to do with the camera鈥檚 effect.
For example, taking photos during 鈥渕oderately enjoyable鈥 activities can actually enhance a person鈥檚 experience, Nardini found, especially if the photographer is bored or doesn鈥檛 want to be there. 鈥淏ut if you look at something that they are seeking out because they really enjoy it,鈥 she counters, like a favorite band鈥檚 concert, for example, 鈥渢hat鈥檚 where you see the detriment sink in.鈥
What doesn鈥檛 seem to matter is the number of photos someone takes 鈥 it could be five or 500 鈥 or what the person intends to do with the photos 鈥 to view on their own or share on social media.